This can be a fantastic question to start a conversation, do a bit of Networking and tell everyone about what you do. Or, conversely, can be converted into a real trap for those who have not done your homework and are unable to clearly explain what they do. Well, I, ehmm, I am tax adviser with 15 years of experience. I have an Office in the Center where five employees work and my reputation is one of the best in the sector. I’m sorry but this kind of reply is not interested to almost anyone. Thus, precisely, we must not introduce ourselves. It is curious that we invest a lot of hours and effort to launch and develop our business and, however, not spend virtually no time to write one of the most important elements of our corporate image: our presentation. The answer we give to this question is more important than it may seem at first sight.
In my opinion, a good reply achieves two key objectives: a.-transmits security to your interlocutor. When we are able to articulate a message clearly and without hesitation, our image get reinforced. Replies that are not specific, giving turns to concepts without concrete or lengthen in time without reaching any site can be our worst enemy. Why was he going to buy your products or services if I am not able to understand what you do really? (b) it confirms that you’ve done your job correctly. If you can not communicate your message in a way that you understand quickly, it is likely that you yourself have doubts (although don’t be aware) and have yet to work more in the definition of your business. I recommend that you do the following test: write what you do (no more than three or four lines), choose a few people who do not know what you do and tell them what you’ve written previously.