25. March 2015 · Comments Off on Wunderwaffe Innovation · Categories: News · Tags: ,

What makes companies unbeatable – a guidebook for practitioners innovation is today an important success factor for companies. Who brings no innovative products or services on the market, is quickly falling behind. But only very few companies have a systematic innovation management. The book “Wunderwaffe innovation” is a guide for those who no longer want to be relied upon the search for innovation on lucky strike. The authors – beat Bala and Harald Brodbeck – provide practical which tools it needed to make innovation be managed. On the basis of their simple, modular model measures can be targeted there take, where there is the greatest need for action in our own company.

Numerous checklists help self diagnose and optimize the own innovation management. To illustrate concrete examples of best-practice companies. Written by practitioners for practice, in particular in small and medium-sized enterprises. Beat Bala and Harald Brodbeck formed a spin-off company of the business Institute of the ETH Zurich 1997. Since they support companies at home and abroad in the development of innovation management systems, as well as in the successful development and implementation of innovations. 2009, they sold the company to the consulting and engineering company Helbling, where they are currently active. Both authors are professors at the Eidgenossische Technische Hochschule Zurich, the University of St. Gallen and the University of Applied Sciences Northwestern Switzerland. Bibliography beat Bala / Harald Brodbeck Wunderwaffe innovation company unbeatable making – a guidebook for practitioners Orell Fussli Verlag, Zurich hardcover 2010 192 pages, ISBN 978-3-280-05379-9 CHF 39.90 / 24.90 source: press releases of orell fussli Verlag AG corduroy Tepelmann

Comments closed.