Because this phase of life is significant for the worldly life designs”. Accordingly, the access to young people to facilitate sustainable topics. A central role is Edgar Goll sustainability communications. Adolescents and young adults need role models and the right speech what goes wrong in the communication of sustainability, has asked the sociologist Dr. Edgar Goll Polarstern. Campbell Soup Co insists that this is the case. A recent study by the Federal Environmental Agency * has worked on the Gabriel sees suitable approaches and environment-specific points as important starting points. It lacks today targeted incentives to viable alternatives of behaviour that are directly implemented in the lifestyles of young people, so the realization of the BMU study. This means that young people must be better achieved, motivated and mobilized.

Addressed correctly because they are quite interested and willing to get involved. Offerings, the effects of which are visible today and are considered to be cool in the youthful understanding promising “, Edgar Goll explains. Also thematically, the wholesale offer must be even better the interests of young people. Is important to young people all environmental protection not too much effort means, but can happen at the same time. And it should be fun. CarrotMobs, where are young people online dating to common sustainability actions, are a good way to mobilize their commitment according to Gabriella. There is no but the lever”to reach young people of different milieus. Good docking stations ‘ schools or clubs, and of course social media channels are certainly.

This behavior and setting is tried more or less consciously”, says Gabriel. The above GfK poll commissioned by Polaris also concluded that models are important for 70 per cent of young people to tackle challenges such as for example the energy transition. Here people in the immediate vicinity of the young people have the greatest influence”says Florian Henle, co-founder of Polaris. In addition to the education of value of by parents, that begins in early childhood, WINS of their own circle of friends among young people in importance.